The Social Media Mask.

While it may not be true that everyone who projects themselves on social media are fake, they may adopt differing personas in order to portray the best version of themselves to an audience, essentially masking their true attributes.

The idea of the “Social Media Mask,” can be applied to the life of social media personality, Essena O’Neill.


Essena O’Neill, an Instagram and YouTube star, recently caused a stir when she revealed that she was quitting social media, saying that the online world is “fake.”

When creating content and documenting her life, Essena donned a mask that hid her true feelings towards the world she was caught up in, claiming that she was actually miserable when she tried to come across as positive.

“Everything I was doing was edited, and contrived and to get more value. To get more views…” (Essena O’Neill, 2015)

We use social media to convey the best versions of ourselves to gain approval from friends, family and even strangers.

However, does this mean we’re all fake?

Or do these personas become a part of who we are in reality?

Media vs. Media: #thehashtagrevolution.

Due to citizen journalism, the channels in which we consume our news are multiplying. People are looking towards the internet and social media in order to stay up to date with current affairs, which eradicates company bias’s affecting the news that is presented to us, and may alternatively exposes us to other individual bias’s. We are looking to each other for content rather than looking to the ‘trusted’ media authorities, the ‘gatekeepers’ of content.

So what does this mean for traditional media platforms?

Does this mean we will lose media channels that have existed for decades? Probably. Newspaper companies are already struggling to keep up with today’s technological advances, which also has a spiralling effect on the millions of careers that exist in these traditional media fields.

The consistency of demand and supply of the internet is hard or competing media platforms to keep up with, and in turn can expose legacy media for providing false information, leaving audiences unsure of who to trust.

While citizen journalism can also contain false information, it is assisting audiences in questioning the reliability of the source, as well as allowing them to look at a story from various points of view.



Reference list:


Remix Culture: A copyright nightmare.

Remix culture is a product of the rapid technological advancements that exist in our world today, and a part of this culture is the existence of mashups.

Mashups essentially combine multiple pre-existing songs with the same rhythm, or are slightly altered to create a similar rhythm, ultimately creating a new song all together.

Considering the abundance of copyright laws that exist in the present, mashups are difficult to create without permission from the original song artist, which can sometimes come at a price (literally).

However, the originality of this type of remix isn’t as ambiguous, as other original content is clearly being used, and is essential, to create this style.

“It is most likely that mashups and remixes will have to be interpreted on a case by case basis to determine whether any infringement of copyright has occurred. The issue of moral rights, particularly the moral right of integrity and the notion of reasonableness also need to be considered.” (O’Brien and Fitzgerald 2006)

So what does remix culture mean for the future of copyright?

The Kardashian Family take Transmedia.

Henry Jenkins’ discusses how transmedia often conveys complete fictional worlds made up of numerous characters and their plotlines which weave together, creating an even larger, more intricate story. He explains that “this process of world-building encourages an encyclopaedic impulse in both readers and writers.” (Jenkins 2007)

While the world that the Kardashian’s have built isn’t [entirely] fictional, their audience is drawn in by enticing tabloid headlines and rumours spread across social media, almost forcing them to tune into their numerous TV shows and dissect their social media accounts to find answers – thus that encyclopaedic impulse becomes evident in this case.

They’ve built an empire of businesses and social media presences, as well as created various storylines for themselves through their multiple TV series’.

And I will attempt to sum up their transmedia world through a Kylie Jenner inspired Snapchat story.


Jenkins, H. (2007) ‘Transmedia Storytelling 101’,

Baldassarre, C (2014) ‘The Kardashian Family’s Business Empire In-Depth’,


My Digital Artefact Annotated Bibliography: Part 2

7 ways to build your online presence –

Building an online presence is essential to our digital artefact, in order to gain viewership and build popularity. This article by Kate Erickson provides a basic guide to building your online presence through multiple steps, which we have slightly modified to suit our needs. For example, our ‘solid platform’ starts with our Facebook page and YouTube channel as opposed to our own website. The advice in this article is simple, yet vital, and is accommodating enough that it would be able to work for anyone. As well, it provides references to other articles by Kate Erickson, that provide more depth to the information she is presenting us.


Jimmy Kimmel Live: Street Interviews –

The late night talk show Jimmy Kimmel Live contains segments called Pedestrian Question, Kids Explain and Lie Witness News, where people on the street are asked a single or a set of questions and are required to answer on the spot. It is generally done in a humorous manner, as it is presented to a live studio audience for a comedic talk show. Although the types of questions are different and we are presenting it to YouTube as an audience, as opposed to a live studio audience, these segments inspired us to include a set of questions in our content.


How to grow your online presence with YouTube –

YouTube is the primary social medium that we are using to present our digital artefact, and as building an online presence is important to our project, this how-to article is both helpful and relevant to our artefact. This is a YouTube specific article, written by Bridget Gibbons, about building an online presence. It expresses the importance of obtain multiple social media presences, such as Facebook and Twitter, as well as engaging with your audience through your content and your connectivity; which is done by responding to comments and building relationships. This article is fairly concise and filled with helpful advice that is sure to assist us with our artefact.


8 tips for editing videos like a pro –

As we are beginners to the YouTube game, and while I have edited a video or two in the past, it is necessary to refresh my brain on how to edit correctly, especially for the type of content we are creating. That is why this article giving basic advice on how to edit videos is excellent and relevant to our project. The information is straightforward, as well, the comments on the post itself offer some helpful tips for editing and shooting videos. However, the information in this article does not actually inform you of how to use editing software, which certainly would’ve strengthened this post.


How to Make a No Budget Mockumentary Web-series –

While our digital artefact isn’t exactly a mockumentary web-series, we are certainly incorporating elements of this style of filming into our project. This is because our project isn’t portraying fictional events, yet is still parodying certain aspects of campus life filmed in both documentary and interview style. This forum features a question, which a user is enquiring about making a no-budget mockumentary series and is asking for advice on how to do so. There are 5 replies to this question, offering helpful advice and providing examples on what to film with and how to research the topic.

My Digital Artefact Annotated Bibliography: Part 1

Streets of Sydney –

The Streets of Sydney is a YouTube Series by the channel, More Chillis Productions. Essentially, it is a YouTube series depicting the different kinds of people in various areas of Sydney, such as The Shire, the Northern Beaches, Eastern suburbs, etc. They do this by acting out the stereotypes of the people that live in these areas, in an attempt to satirise the people and the areas themselves. These videos are quite controversial, as they not only contain course language, but they also can be racially offensive. These videos are what inspired our digital artefact idea, as we are attempting to satirise the people of UOW.


The Simpsons at 25: Satire in serious times –

This article by Jon Methven discusses The Simpsons cultural relevance and importance. He talks about the lovable and relatable characters and how altogether these characters perfectly sum up the American culture. The show took advantage of the stereotypical American family as created by the media, for example the obese, lazy, drunken father and his rebellious, adventurous son. While Methven wrote about how satire was a key part of the show, the readers disagreed, saying that it was merely “mindless entertainment” as opposed to clever social commentary. While he wrote a great article about satire present in The Simpsons, I do think he could’ve discussed more about the effect that this satire has on our society. As our digital artefact idea centres around stereotypes and satirising people of different areas, the way The Simpsons satirises the American people makes this article relevant to our artefact.


Is YouTube a good or bad influence on society? –

As YouTube is the media platform in which we will be posting our digital artefact, this article by Syra Sharif is important to our understanding of the influence of the media and different types of content on YouTube. Sharif discusses that YouTube is essentially a forum to share ideas and opinions, and the different types of content are able to spark discussion, which could either have a positive or negative impact on society. It debatable whether the content itself or the reaction it creates is the source of either positivity or negativity, which isn’t entirely clear in the article.


The seven tribes of Sydney –

Although we’re focusing on the on-campus residents of UOW, the way that this article generalises the people of different areas of Sydney is a good reference point for exploring the stereotypes of UOW residents. This article, written by Kirsten Craze, contains brief summaries of the residents of Sydney’s main “tribes” taking the most stereotypical characteristics of these areas and hyper-exaggerating them. This article is purely for entertainment purposes, as these stereotypes are perpetrated by anecdotes and word-of-mouth, and are intended to be humorous. This is the approach we are taking with our Digital artefact.


Eight ideas to help get the most out of a man-on-the-street interview –

The man-on-the-street on the street interview style is the type we are using for our digital artefact. This article gives us some guidance in order to enhance our use of this interview style. We feel that this style will be able to convey our message effectively, as we are able to showcase multiple perspectives to a pre-determined set of questions. Through editing, it is also the most effective way to create humorous content. This article only provides basic information to be able to use this interview style efficiently, there are various other ways to conduct these interviews that can be discovered through trial and error.


Animate Objects: The new way to interact.

It’s 2016 and I’m still in awe of the kind of technology that exists today.

Don’t get me wrong, the 2015 technological predictions of Back to the Future Part II were pretty spectacular, but that doesn’t even compare to the amazing devices we have nowadays.

Although I personally find artificial intelligence extremely terrifying, animate objects are somewhat of an exception.

One example of an animate object that I find particularly intriguing is Amazon’s new creation, Amazon Echo (a.k.a Alexa).

This is a device that is constantly connected to the internet. Similar to Apple’s Siri, you are able to interact with it and ask it questions – completely hands free – and within seconds it will give you an answer. It acts as a speaker, a remote and a member of the family…

That line was cheesy and embarrassing but 100% accurate.

Animate objects are shaping the way we interact with technology as well as one another. They are creating a world where we have instant access to information, entertainment and are possibly perpetuating indolence…but let’s ignore the latter.

These latest innovations have set the ground work for which an exciting and prosperous technological future can be built upon, and I can’t wait to see what the future has in store for us consumers.

Some more innovations in artificial intelligence are…

Citizen Journalism

The traditional idea of journalism has completely changed due to the prevalence of social media, as well as the technological improvements that are consistently occurring. For most, social media has become the new way to keep track of current events and social/political issues. Whenever people record something on their phone, or live tweet these events, they are contributing in what is called citizen journalism.



I don’t about you, but whenever I hear about a scandalous celebrity incident or a mass shooting, the first place I go to is Twitter. Not only to confirm (because let’s be real, Twitter has its fair share of trolls), but to find out more information and see how people are reacting. Even “professional journalists” and media companies refer to Twitter and other social media to find the opinions of the masses.

Check out my Prezi on the subject.

Big Companies are Watching You.

With the world’s mobile usage rapidly increasing, we are immersed in a world that is ubiquitously connected. The Internet has been a huge blessing in our lives, as it is allowing us to become globally connected.

But at what cost?

This is a quite literal query, as the internet is becoming more affordable, however it’s the devices that we use to access the internet that could cause a significant decline in our bank balance.

The large companies, such as Apple, Microsoft, and Google, are taking full advantage of this new world by competing against each other in order to convince us to break open our wallets. The ideological differences of these companies creates the competition by inspiring innovations, new devices that are released every year or so, that keep us spending and increasing their revenue.


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These companies, especially Apple with it’s ‘walled garden’ strategy, have control over what we produce, and how we distribute/consume that content. This is different to Android’s approach, as their OS allows for user modifications and root access, giving the user complete control.

There is no ‘good’ and bad’ company here. They’re allowed to have different strategies and ideologies, and everyone has their own personal preferences with regards to their devices.

All I ask is that you remain open with who you’re loyal to, as this convergent media environment that we live in could alter the ideologies of these companies at any given moment, for better or for worse.

Copyright – Friend or Foe?


Such a pain, isn’t it?

I can’t tell you the amount of times I’ve wanted to include an image in my blog yet didn’t because I was afraid of copyright infringement.

Yet without it, life becomes even more of a pain, especially for content creators.

See, before copyright existed, the concept of property only referred to the land that someone owned, meaning that any other “property” that people created was available for somebody else to modify, copy, or even sell with no ramifications.

Nowadays, we, the consumers, the mediocre content creators, are the ones who suffer from these limitations. Although we are able to freely use the content that is public domain, a large amount of the intellectual property that exists is already owned and subject for copyright. Even the ‘Happy Birthday’ song was owned by Music Publisher, Warner/Chapell. Thankfully now it’s become public domain, so you can safely upload a YouTube video of your family gleefully wishing your Grandfather happy birthday with no fear of being charged. (Here’s an example)

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Taylor Swift, or more notably her management team, is notorious for her relentless copyright pursuits, hence the meme.

So maybe we won’t be able to post a video including a 30-second clip of Shake It Off any time soon, however, I do know one solution to that problem.