Click here to read the first blog post of my DA!
There are several reasons why I decided to shift the core focus of my DA. First being my lack of marketing knowledge. I found myself liking the idea but gravitating towards other perspectives. Secondly, in the week 7 lecture, Chris gave a brief discussion on cybercultures. This inspired me to think about social media as its own culture, and how it’s culture that influences what kind of films that are made. The topic itself is broad and while I have chosen to focus on the culture of social media, I am aware that there are many different factors that contribute to the overall impact of social media on film production. As I continue my research, I am completely open to the idea that my focus may be altered or change entirely.
I have found a variety of research papers, articles and opinion pieces that discuss the role that social media is playing in the film industry. For example, this research article by Jodi Nelson-Tabor explores the various tools that social media has to offer in regards to film-making, promotion and storytelling. Additionally, this article by Joe Hollaran discusses the darker side of social media, and the toxic environments that harshly critique films and their casting choices.
As we head towards the deadline for the project, my goal is to produce one blog post each week; my first blog post has just been published, and I intend to post the next two in weeks 10 and 11. This will give me the final two weeks before submission to collect my findings in a contextual report.
My hope is to bring awareness to the power that the general public has in shaping entertainment content. We have the ability to dictate what kind of content we would like to see from film creators, as millions of social media users are able to reach these creators through a direct line of communication. The future of the film, and ultimately our culture, is ours to create.
Additional resources that I will include in my research:
Moore, C 2020 ‘BCM325 Future Cultures: Cyberculture Series (1 of 4) – Cybernetics’, lecture, BCM325, University of Wollongong, delivered 26 February <https://www.youtube.com/watch?v=AkvXSx6rTio&list=PLRc77RLclrdzrlXeLKLtsyJ-_1y5VSLpR&index=14&t=1s>
Bell, W 1998 ‘Making People Responsible: The Possible, the Probable, and the Preferable’ American Behaviour Scientist, Vol 42(3), Nov-Dec 1998, Special Issue: Futures Studies in Higher Education, p. 323-339