It Can Only Get ‘Beta’ From Here

Click here to read the first blog post of my DA!

There are several reasons why I decided to shift the core focus of my DA. First being my lack of marketing knowledge. I found myself liking the idea but gravitating towards other perspectives. Secondly, in the week 7 lecture, Chris gave a brief discussion on cybercultures. This inspired me to think about social media as its own culture, and how it’s culture that influences what kind of films that are made. The topic itself is broad and while I have chosen to focus on the culture of social media, I am aware that there are many different factors that contribute to the overall impact of social media on film production. As I continue my research, I am completely open to the idea that my focus may be altered or change entirely.

I have found a variety of research papers, articles and opinion pieces that discuss the role that social media is playing in the film industry. For example, this research article by Jodi Nelson-Tabor explores the various tools that social media has to offer in regards to film-making, promotion and storytelling. Additionally, this article by Joe Hollaran discusses the darker side of social media, and the toxic environments that harshly critique films and their casting choices. 

As we head towards the deadline for the project, my goal is to produce one blog post each week; my first blog post has just been published, and I intend to post the next two in weeks 10 and 11. This will give me the final two weeks before submission to collect my findings in a contextual report.

My hope is to bring awareness to the power that the general public has in shaping entertainment content. We have the ability to dictate what kind of content we would like to see from film creators, as millions of social media users are able to reach these creators through a direct line of communication. The future of the film, and ultimately our culture, is ours to create.

Additional resources that I will include in my research:

How Social Media Has Altered the Film Industry as We Know It

A Study on Role of Social Networks in Formation of Cyber Culture


Moore, C 2020 ‘BCM325 Future Cultures: Cyberculture Series (1 of 4) – Cybernetics’, lecture, BCM325, University of Wollongong, delivered 26 February <;

Bell, W 1998 ‘Making People Responsible: The Possible, the Probable, and the Preferable’ American Behaviour Scientist, Vol 42(3), Nov-Dec 1998, Special Issue: Futures Studies in Higher Education, p. 323-339

10 thoughts on “It Can Only Get ‘Beta’ From Here

  1. katiescragg

    Hi Misha, this project will be insightful for many, ensuring the timeline is met I believe could be a successful project. As stated in previous lectures the public/gen z get there sources and awareness from social media such as marketing, movies are a reflection of culture and education of current society positive and negative, the adaption of technology meant changing billboards to video trailers. Social media ultimately has leading power in cyberspace. I love how your blog posts connect as a subtopic for an overall discussion, which I too have done for my DA. I have learnt sharing and constantly curating work on other platforms enhances audience interaction.


  2. Hi Misha! I absolutely love, love, LOVE this idea. I honestly don’t think enough people discuss the impacts social media has on the film industry, especially when the people who have the power to make these films are often too old to fully comprehend the culture / functionalities. I think that’s something perhaps you could examine, especially in films that cater towards teenage / young audiences. But also in regards to social media can significantly influence certain films to be made. It would perhaps be interesting to examine how stan communities have affected / influenced creators. I think Riverdale is a really good example of social media’s fan service and how that completely altered the trajectory of the series. It might also be interesting to look at fanbases with very strong LGBT+ followings, because often times they’ve discussed how Hollywood purposely queer baits material they love in a bit to get them to watch their projects. Awesome work! Congrats on everything you’ve accomplished so far 🤍


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  4. Hi Misha, I absolutely love your DA idea, I think we can all agree that social media is powerful. Whether this be positively or negatively. social media has a lot of impact, even for businesses as large as the film industry. So I think you’ve made a great theme here to investigate for the future, I think it is important to incorporate past feedback you have received on your DA and how you have taken this feedback into the future for your DA. Reflecting on feedback is important for all research models, without being able to do this you aren’t communicating with your core audience, so great job here! 500 word blog posts are reasonable and as you have already structured them out this shouldn’t been too time consuming, can I suggest potentially creating a more specific paragraph plan with subtitles for your blog post as I think this will make it more flowing for a reader to navigate. I think it would also be interesting to incorporate how social media fandoms have an impact on a series continuation. For example, how a fandom reacts to a certain character leaving or a series ending? Or simply just how they feel about a plot line in general. Goodluck Misha! I look forward to watching your progress.


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  6. Elissa's Blog

    Misha, I really liked how you used your prototype and feedback to iterate and develop your digital artifact concept. It highlights how important feedback loops are in the overall ideas, concepts, and development of your project. I think the shift from the impact of social media as a marketing tool in the film industry to focusing more specifically social media has as its own cyberculture and how that impacts the film industry is really cleaver. This idea not only gives you more concepts to look at, but it also clarifies your topic and gives a deeper social utility and concept to your DA.

    It is inevitable that social media is such an important part of our decision making. I think Marshall McLuhan’s thoughts on media being an extension of ourselves as discussed in week 9(1) sums this up. I suggest in your future blog posts using McLuhan’s(2) ideas will help you strengthen the importance social media as a culture has on individuals decision making processes and the impact it has on the film industry. I think your new concept also looks at futurists discussed in the week 6 lecture(3). Wendell Bell ([1997], 2003)(4) argues that there can be many types of futurists including business leaders’ entrepreneurs, public speakers, educators, and activists. I think you should use Bell’s resource to investigate what social media futurists think about the platform and its impact in the film industry to broaden your understanding on social media as its own culture.

    To build up your resources for your future blog posts I suggest incorporating real public forums on social media that discuss films and storytelling. Reddit is a great forum that shows a community of people sharing their personal thoughts and opinions in a different way then more traditional platforms such as Facebook and Instagram. Reddit threads including movies news and film(5) and true film: An in-depth discussion of film(6) as well as social media forums including this thread on the social dilemma(7) are just some examples I think you should look at. These threads look at important topics of social media and our love hate relationship technology. I think these threads will help gain a better understanding about the topic as well as your social utility.

    Your presentation was well structured, and you spoke clearly which made it really engaging. As I am majoring in digital and social media and PR, I find your topic to relevant and interesting, and I cannot wait to see how the rest of your project goes!

    Here are hyperlinks to the sources above:


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