Henry Jenkins’ discusses how transmedia often conveys complete fictional worlds made up of numerous characters and their plotlines which weave together, creating an even larger, more intricate story. He explains that “this process of world-building encourages an encyclopaedic impulse in both readers and writers.” (Jenkins 2007)
While the world that the Kardashian’s have built isn’t [entirely] fictional, their audience is drawn in by enticing tabloid headlines and rumours spread across social media, almost forcing them to tune into their numerous TV shows and dissect their social media accounts to find answers – thus that encyclopaedic impulse becomes evident in this case.
They’ve built an empire of businesses and social media presences, as well as created various storylines for themselves through their multiple TV series’.
And I will attempt to sum up their transmedia world through a Kylie Jenner inspired Snapchat story.
Jenkins, H. (2007) ‘Transmedia Storytelling 101’,http://henryjenkins.org/2007/03/transmedia_storytelling_101.html
Baldassarre, C (2014) ‘The Kardashian Family’s Business Empire In-Depth’, http://www.therichest.com/business/companies-business/the-kardashian-familys-business-empire-in-depth/?view=all