The Kardashian Family take Transmedia.

Henry Jenkins’ discusses how transmedia often conveys complete fictional worlds made up of numerous characters and their plotlines which weave together, creating an even larger, more intricate story. He explains that “this process of world-building encourages an encyclopaedic impulse in both readers and writers.” (Jenkins 2007)

While the world that the Kardashian’s have built isn’t [entirely] fictional, their audience is drawn in by enticing tabloid headlines and rumours spread across social media, almost forcing them to tune into their numerous TV shows and dissect their social media accounts to find answers – thus that encyclopaedic impulse becomes evident in this case.

They’ve built an empire of businesses and social media presences, as well as created various storylines for themselves through their multiple TV series’.

And I will attempt to sum up their transmedia world through a Kylie Jenner inspired Snapchat story.


Jenkins, H. (2007) ‘Transmedia Storytelling 101’,

Baldassarre, C (2014) ‘The Kardashian Family’s Business Empire In-Depth’,


My Digital Artefact Annotated Bibliography: Part 2

7 ways to build your online presence –

Building an online presence is essential to our digital artefact, in order to gain viewership and build popularity. This article by Kate Erickson provides a basic guide to building your online presence through multiple steps, which we have slightly modified to suit our needs. For example, our ‘solid platform’ starts with our Facebook page and YouTube channel as opposed to our own website. The advice in this article is simple, yet vital, and is accommodating enough that it would be able to work for anyone. As well, it provides references to other articles by Kate Erickson, that provide more depth to the information she is presenting us.


Jimmy Kimmel Live: Street Interviews –

The late night talk show Jimmy Kimmel Live contains segments called Pedestrian Question, Kids Explain and Lie Witness News, where people on the street are asked a single or a set of questions and are required to answer on the spot. It is generally done in a humorous manner, as it is presented to a live studio audience for a comedic talk show. Although the types of questions are different and we are presenting it to YouTube as an audience, as opposed to a live studio audience, these segments inspired us to include a set of questions in our content.


How to grow your online presence with YouTube –

YouTube is the primary social medium that we are using to present our digital artefact, and as building an online presence is important to our project, this how-to article is both helpful and relevant to our artefact. This is a YouTube specific article, written by Bridget Gibbons, about building an online presence. It expresses the importance of obtain multiple social media presences, such as Facebook and Twitter, as well as engaging with your audience through your content and your connectivity; which is done by responding to comments and building relationships. This article is fairly concise and filled with helpful advice that is sure to assist us with our artefact.


8 tips for editing videos like a pro –

As we are beginners to the YouTube game, and while I have edited a video or two in the past, it is necessary to refresh my brain on how to edit correctly, especially for the type of content we are creating. That is why this article giving basic advice on how to edit videos is excellent and relevant to our project. The information is straightforward, as well, the comments on the post itself offer some helpful tips for editing and shooting videos. However, the information in this article does not actually inform you of how to use editing software, which certainly would’ve strengthened this post.


How to Make a No Budget Mockumentary Web-series –

While our digital artefact isn’t exactly a mockumentary web-series, we are certainly incorporating elements of this style of filming into our project. This is because our project isn’t portraying fictional events, yet is still parodying certain aspects of campus life filmed in both documentary and interview style. This forum features a question, which a user is enquiring about making a no-budget mockumentary series and is asking for advice on how to do so. There are 5 replies to this question, offering helpful advice and providing examples on what to film with and how to research the topic.

My Digital Artefact Annotated Bibliography: Part 1

Streets of Sydney –

The Streets of Sydney is a YouTube Series by the channel, More Chillis Productions. Essentially, it is a YouTube series depicting the different kinds of people in various areas of Sydney, such as The Shire, the Northern Beaches, Eastern suburbs, etc. They do this by acting out the stereotypes of the people that live in these areas, in an attempt to satirise the people and the areas themselves. These videos are quite controversial, as they not only contain course language, but they also can be racially offensive. These videos are what inspired our digital artefact idea, as we are attempting to satirise the people of UOW.


The Simpsons at 25: Satire in serious times –

This article by Jon Methven discusses The Simpsons cultural relevance and importance. He talks about the lovable and relatable characters and how altogether these characters perfectly sum up the American culture. The show took advantage of the stereotypical American family as created by the media, for example the obese, lazy, drunken father and his rebellious, adventurous son. While Methven wrote about how satire was a key part of the show, the readers disagreed, saying that it was merely “mindless entertainment” as opposed to clever social commentary. While he wrote a great article about satire present in The Simpsons, I do think he could’ve discussed more about the effect that this satire has on our society. As our digital artefact idea centres around stereotypes and satirising people of different areas, the way The Simpsons satirises the American people makes this article relevant to our artefact.


Is YouTube a good or bad influence on society? –

As YouTube is the media platform in which we will be posting our digital artefact, this article by Syra Sharif is important to our understanding of the influence of the media and different types of content on YouTube. Sharif discusses that YouTube is essentially a forum to share ideas and opinions, and the different types of content are able to spark discussion, which could either have a positive or negative impact on society. It debatable whether the content itself or the reaction it creates is the source of either positivity or negativity, which isn’t entirely clear in the article.


The seven tribes of Sydney –

Although we’re focusing on the on-campus residents of UOW, the way that this article generalises the people of different areas of Sydney is a good reference point for exploring the stereotypes of UOW residents. This article, written by Kirsten Craze, contains brief summaries of the residents of Sydney’s main “tribes” taking the most stereotypical characteristics of these areas and hyper-exaggerating them. This article is purely for entertainment purposes, as these stereotypes are perpetrated by anecdotes and word-of-mouth, and are intended to be humorous. This is the approach we are taking with our Digital artefact.


Eight ideas to help get the most out of a man-on-the-street interview –

The man-on-the-street on the street interview style is the type we are using for our digital artefact. This article gives us some guidance in order to enhance our use of this interview style. We feel that this style will be able to convey our message effectively, as we are able to showcase multiple perspectives to a pre-determined set of questions. Through editing, it is also the most effective way to create humorous content. This article only provides basic information to be able to use this interview style efficiently, there are various other ways to conduct these interviews that can be discovered through trial and error.


Spatial portrait of Fairy Meadow station.

MEDA101 Spatial Portrait 6MEDA101 Spatial PortraitMEDA101 Spatial Portrait 7MEDA101 Spatial Portrait 5MEDA101 Spatial Portrait 2MEDA101 Spatial Portrait 3MEDA101 Spatial Portrait 4

My spatial portrait was centred around Fairy Meadow train station. The sound project that I based my photographs on depicted the anxiety that comes from being at a train station, and the loud, jarring sounds that convey that. I decided to convey that anxiety through isolation. The capturing of people in one photograph symbolises that the feeling of isolation and loneliness still exists even if we aren’t physically alone. The overcast sky creates an overpowering shadow over the area, an embodiment of the melancholia of anxiety, which was also conveyed through the lighting and offset. As well, I decided to use centralised focus, for both aesthetic reasons, and that it represents the desperate attempt to focus on something else to rid feelings of distress.

Animate Objects: The new way to interact.

It’s 2016 and I’m still in awe of the kind of technology that exists today.

Don’t get me wrong, the 2015 technological predictions of Back to the Future Part II were pretty spectacular, but that doesn’t even compare to the amazing devices we have nowadays.

Although I personally find artificial intelligence extremely terrifying, animate objects are somewhat of an exception.

One example of an animate object that I find particularly intriguing is Amazon’s new creation, Amazon Echo (a.k.a Alexa).

This is a device that is constantly connected to the internet. Similar to Apple’s Siri, you are able to interact with it and ask it questions – completely hands free – and within seconds it will give you an answer. It acts as a speaker, a remote and a member of the family…

That line was cheesy and embarrassing but 100% accurate.

Animate objects are shaping the way we interact with technology as well as one another. They are creating a world where we have instant access to information, entertainment and are possibly perpetuating indolence…but let’s ignore the latter.

These latest innovations have set the ground work for which an exciting and prosperous technological future can be built upon, and I can’t wait to see what the future has in store for us consumers.

Some more innovations in artificial intelligence are…

Citizen Journalism

The traditional idea of journalism has completely changed due to the prevalence of social media, as well as the technological improvements that are consistently occurring. For most, social media has become the new way to keep track of current events and social/political issues. Whenever people record something on their phone, or live tweet these events, they are contributing in what is called citizen journalism.



I don’t about you, but whenever I hear about a scandalous celebrity incident or a mass shooting, the first place I go to is Twitter. Not only to confirm (because let’s be real, Twitter has its fair share of trolls), but to find out more information and see how people are reacting. Even “professional journalists” and media companies refer to Twitter and other social media to find the opinions of the masses.

Check out my Prezi on the subject.

The struggles of an artist (more accurately, a wannabe artist).

In this past week’s MEDA101 Computer lab, we were given the task to recreate a photograph, we were able to choose that photograph from a given selection.


My partner and I decided on Bill Henson’s, Untitled, 1985/86, (as shown above) the most beautiful and yet the most difficult photo to emulate out of the selection we were given. However, we were willing to give it a shot (pardon the pun).

This is what we managed to create.


This photograph displays a suburban area, seemingly late at night. The moonlight reflecting off of the rooves of the houses and shining through the clouds, and children playing in the grass fields that are in the foreground.

The lighting was perhaps the most difficult part to recreate, as we were shooting in the middle of the day. Luckily, it was overcast, so the clouds in our photo look somewhat similar. Although our photograph captured more pink shades, whereas Henson’s has more dark, brown and green shades.

In Bill Henson’s photograph, it’s almost as if there are 3 sectors; the clouds, the rooftops, and the grass field. Due to the low exposure and contrast, all of those sectors seem to blend together to become one. In our photograph however, we only managed to capture 2 sectors, which strongly juxtapose each other as light and dark. This is partly due to the time of day, yet we also mistakenly captured more sky than necessary.

Henson’s POV also seems much closer to his subjects, because of this, Henson’s photograph almost creates a 2D effect.

Bill Henson has been working on his Untitled photographs since 1974 and has built a collection that spans over 3 decades. All of these photographs are “Untitled”, yet they are categorised into different time frames, and are all similar in style. All have low lighting, usually coming from one source. His aims to capture light through the dark hours of the night create an isolated and tranquil effect. He has also sought to give visual representation to the awkward and unsophisticated experiences of adolescence.

Whilst my partner and I couldn’t exactly capture the essence of Bill Henson’s photography, we like to think of it as a valuable learning experience.

Perhaps photography isn’t as simple as I thought it was.

So much media, so little time…and money.

As someone who dabbles in most forms of media, I’m pretty exposed to media convergence. Media convergence is defined by Henry Jenkins as “the flow of content across multiple media platforms.” The rapid changes in the media environment are so consistent that most of the time we are oblivious to how fast our technology is improving, until we actually look at the media of the past.

I often find myself watching, streaming and listening to multiple media devices all at the same time, such as streaming a show on my laptop whilst watching TV, or I sometimes see my dad reading the paper whilst watching CNN. The effects of convergent media practices are right in front of our faces, yet we don’t really think about it.



I tend to spend a lot of my time watching YouTube videos and playing video games (mostly The Sims, which I could happily spend 10 continuous hours playing). Sometimes I even combine the two and watch Let’s Plays of people playing The Sims when I can’t afford to buy the expansion packs myself, and let’s be real, when I’m procrastinating.

When I first started playing The Sims, there’s no way I could’ve watched YouTube videos of people playing the game. YouTube didn’t even exist at the time.

Now many people have created web series on the game, as well as many other games. They create challenges that other YouTubers can participate in, and make tutorials demonstrating how to play the game itself.

This has become such a phenomenon that young people are watching more YouTube than TV. A study done by Defy Media “found that consumers between 13 and 24 watch an average of 11.3 hours of online video per week as opposed to just 8.3 hours of broadcast TV…” (C. L. Palermino 2015, Millennials watch more YouTube than TV, study says, viewed 3 April 2016 <>)

So what does this mean for the TV industry?

While the TV industry is continuing to release content, their viewer consumption has significantly declined. This is due to streaming websites, such as Netflix and Hulu, who are producing their own exclusive content as well as offering content that it available on TV.

Why pay for cable TV when you can have all that and more, for less money, on an alternative service?

Of course, there are pro’s and con’s to both. TV companies do offer viewers some things that Internet streaming services do not, and vice versa.

Nonetheless, Internet streaming services, as well as free services like YouTube that are also offering over a year’s worth of entertainment, are continuing to contribute to the decline in TV viewership.

The world, especially with the rapid growth of technology we are experiencing, is bound to change. While we continue to use traditional media, we are quickly progressing to new forms of media. Will traditional media become obsolete? Or simply be recycled over time?

Who knows at this point in time, but for now I will continue to watch YouTube and endless repeats of Friends on my TV…while I can.

Do they own the media…or our minds?

The media is a huge part of our daily lives. We have constant access to it and are exposed to it almost every hour of the day. So much so that I am sitting here, on my computer, various tabs open in Google Chrome, watching She’s the Man on my TV; and having a fantastic time doing so.

We are often oblivious to who actually controls the media that we access on a daily basis. It doesn’t tend to be something that we think about often; someone making millions off of my laziness isn’t something that I enjoy thinking about, but nonetheless, it’s happening so I might as well think about it.

Some big frontrunners earning their success through my indolence are Alphabet Inc. (the company that owns Google and, thus, YouTube) and Rupert Murdoch (the mightiest of all media moguls who owns just about every Television company in existence).

Seeing as Rupert Murdoch plays a huge part in my sources of entertainment, I’m going to continue to use him as an example.

Rupert Murdoch
Rupert Murdoch arrives at the Twentieth Century Fox & Fox Searchlight Pictures Oscar Party at the LURE on Sunday, Feb. 24, 2013 in Los Angeles. (Photo by Richard Shotwell/Invision/AP)

Due to his vast influence on various companies, Rupert Murdoch can manipulate how audiences receive certain information through the media. It’s no secret that Rupert Murdoch is a climate change sceptic. There is an excellent article by The Guardian analysing his views and the inaccuracy of some of his statements.

So what kind of impact does this have on media audiences?

Well, due to his success and power, some people might take his word as law, as they may have little to no knowledge on the topic themselves. This spread of misinformation downplaying the seriousness of climate change causes immense damage to media audiences and their understanding of the issue. This could lead to further damage in the future, to both the environment due to our lack of urgency, and our knowledge of how climate change in affecting us.

However, Murdoch is not the only one who does this. The media is notorious for misinforming audiences about current social and political issues, some examples can be found in an article by the Huffington Post.

This is understandable seeing as large companies are usually money driven. They try to gain popularity through having a differing opinion and influencing the thought processes of the masses who don’t get involved in the details.

So does it matter who owns the media that use?

Yes, it does.

We as an audience need to make sure that we don’t let biased misinformation affect our knowledge of the world and social issues, so we can create a better future for the real world, and not the make-believe world that the media so often creates.