Big Companies are Watching You.

With the world’s mobile usage rapidly increasing, we are immersed in a world that is ubiquitously connected. The Internet has been a huge blessing in our lives, as it is allowing us to become globally connected.

But at what cost?

This is a quite literal query, as the internet is becoming more affordable, however it’s the devices that we use to access the internet that could cause a significant decline in our bank balance.

The large companies, such as Apple, Microsoft, and Google, are taking full advantage of this new world by competing against each other in order to convince us to break open our wallets. The ideological differences of these companies creates the competition by inspiring innovations, new devices that are released every year or so, that keep us spending and increasing their revenue.

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These companies, especially Apple with it’s ‘walled garden’ strategy, have control over what we produce, and how we distribute/consume that content. This is different to Android’s approach, as their OS allows for user modifications and root access, giving the user complete control.

There is no ‘good’ and bad’ company here. They’re allowed to have different strategies and ideologies, and everyone has their own personal preferences with regards to their devices.

All I ask is that you remain open with who you’re loyal to, as this convergent media environment that we live in could alter the ideologies of these companies at any given moment, for better or for worse.

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One comment

  1. So happy to see a Microsoft shoutout (#ProudWindowsPhoneUser) ! Anywho, onto review:
    ” The ideological differences of these companies creates the competition by inspiring innovations, new devices that are released every year or so, that keep us spending and increasing their revenue. ”
    This is clearly the financial structure of the system, but what if there was an alternate way. Instead of having whole new devices on sale, there would be different parts, with better specs, aspects etc. to contribute to the phone, creating a frankenstein phone of sorts? If you think that this is a faraway pipedream, then it might be worth checking out the idea of Phonebloks (https://phonebloks.com/journey/) who first proposed it to the internet, and got an outstanding response which has now prompted companies to begin developing these as marketable products. Although there would still be a buy in mentality – the original handset and future part upgrades – it would definitely change the way in which mobile technology is thought about, and benefit our world’s growing electronic waste problem. (http://www.abc.net.au/environment/articles/2015/04/20/4219640.htm and http://www.businessinsider.com/afp-e-waste-inferno-burning-brighter-in-chinas-recycling-capital-2014-10/?r=AU&IR=T and http://www.electronicstakeback.com/global-e-waste-dumping/ and http://theconversation.com/beyond-recycling-solving-e-waste-problems-must-include-designers-and-consumers-41719)

    Like

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